Build and Scale Digital Ventures & Products with AI

Previous clients

Shareback logoMetyis logoMare Forum logoEnfuse Group logoDavid Lloyd Clubs logoFYLD logoBCG logoNational Grid logo

OUR MISSION

Building successful, AI-powered digital ventures with our partners

By combining our expertise from AI, entrepreneurship, design, tech and growth hacking with lean and agile processes, we help organisations to build digital ventures and products at start-up speed.

25+

Ventures & Products Delivered

2021

Year Founded

15+

Industries Served

OUR SERVICES

We deliver impact

We're all about bringing big ideas to life. Let's partner up and turn your vision into a reality.

Venture & Business Building

We co-create and scale innovative businesses from the ground up, turning bold ideas into market-leading companies.

Product Strategy

We provide expert advice and consulting to shape your product strategy, drive growth, and achieve market leadership.

Product Design & Development

We design and build exceptional digital products that users love, from initial concept to full-scale deployment.

RECENT WORK

We partner with ambitious companies to execute their digital initiatives

Designing an AI-native Command Centre SaaS for Multi-Family Offices

Led design and research for an AI-native SaaS hub for multi-family offices. Defined the opportunity for a scalable platform that empowers Relationship Managers with intelligent insights, streamlined oversight, and confident decision-making. Pushed for a new-to-market AI-centred customer intelligence solution to gain competitive advantage.

5+ hours saved per Relationship Manager per week
AI/MLSaaSUI/UX DesignUser ResearchCustomer Intelligence
AI-native Command Centre SaaS Interface - Lineage Platform

Enhancing bookability of SPA treatments for David Lloyd

Developed a comprehensive digital tranformation strategy enhancing the booking capabilities of David Lloyd Leisure's German subsidiary Meridian Clubs' off-the-shelf SaaS platform. Introduced non-member booking and overall bookability, drastically improving SPA treatment occupancy. Implemented customer journey optimisation through user research, prototyping, and blueprinting methodologies, creating a roadmap of 30+ new features and products that dramatically improved end-to-end booking ability and overall customer experience.

65% reduction in drop-off and added completely new revenue streams
Digital TransformationSaaS IntegrationUser ResearchPrototypingCustomer Journey
SPA booking system design process - problems, solutions, and customer interface wireframes

AI Field Worker Tool Positioning & Development

Developed concept validation and product strategy for Fyld.ai, ranked #14 among UK's top 100 startups for 2025. Created an innovative NLP-supported AI field worker tool from zero-to-one. Led comprehensive ethnographic and market research that drove a strategic pivot from AR+IoT to AI-solution, uncovering critical stakeholder frictions in administrative processes and remote assessment capabilities that became especially vital during the Covid-19 crisis.

30% reduction in administrative burden for field workers
Product StrategyNLPAI SolutionMarket ResearchEthnographic Research
WaterCo mobile app interface showing water issue reporting workflow

Ready to bring AI into your company?

Phaeste gives you everything you need to build and scale digital ventures with AI, one step at a time.

CLIENT TESTIMONIALS

What our partners say about working with us

Phil Curran - Head of Digital Product at David Lloyd Leisure

Phil Curran

Head of Digital Product at David Lloyd Leisure

NemoswasinvaluableintransformingDavidLloydClub’sdigitaloffering.Hisinnovativedesignthinkingstormedanarchaicbusinessmindsetanddeliveredabove-expectedROI.Hespearheadedsolutionsforguestbooking,spaproducts,andauniquePTsubscriptionmodel,creatingawaterproofeddigitalstrategythatwillpassthetestoftime.